As a decades-long practitioner of Pareto thinking, or applying the 80/20 principle, this morning’s email that I received from Todd Brown regarding what to focus on with your marketing really resonated. Too many of us focus on the minors. This was a reminder to me – yes – I also have to frequently check myself – as it is so easy to get sucked into irrelevant and low value activities.

Now Todd advocates that we stop focusing on ‘things that whisper’, and rather to apply our attention to the ‘things that scream’.

Being from South Africa, we’ve learnt that to ensure survival, we actually really need to pay attention to ‘Things That Roar!’ 🙂

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